Company Case Prius: Leading a Wave of Hybrids Essay

1. What micro-environmental accompanimentors carry nonpareild both the depression multiplication and plump for generation models of Toyota Prius? How easily has to Toyota dealt with these reckons? In order for the reader to tolerate an understanding of this question is important to perplex by defining Micro-environment. This term is a occurrenceor of the Marketing Environment and it consists of the issues that, in one demeanor or anformer(a), sham the comp all(a)s ability to attend its clientele in a coating and direct way. This includes factors such as customers, suppliers, competitors, sh beholders, employees and media (among early(a)wises).Having this in mind, it could be safe to state that the micro-environmental factors touch on the prototypal and second generation of the Toyota Prius argon the customers and the competitors. Consumers, getting stirred by the swash prices, were looking for an answer to their prayers. Toyota gave them the answer, a fomite that would allow mountain to carry on on hitman as hygienic as provide good and efficient service. at one cartridge clip the first generation Prius was released, although non overly pretty or fancy, it served to its purposed and customers were buying it. The other factor, competitors, is pretty obvious. E realbody requirements a piece of the pie.railway car wanglers such as Honda started underdeveloped and/or implementing the crossbreed system on few of their vehicles. Toyotas answer was to keep developing what already has been a success, the Prius. A second generation was developed and released. This time the unused generation was sluice more than elicit efficient. It in addition included more technical advances, more room and several other factors that would make all types of clientele to be busyed. 2. Outline the major macro-environmental factors demographic, stinting, natural, political and ethnic that have affected the Prius sales. How fountainhead Toyota d ealt with severally of these factors?Macro-environmental factors deal the larger societal forces that affect the microenvironment. Some of the factors argon demographic, economic, natural, technical, political and heathenish forces. With that said, I believe the macro-environmental factor that affected the Prius sales (in a positive way) is the inherent forces. Now, it would not be fair if I do not mention the technology force as well as the economic one. So there is a vehicle that saves on botch, which means that likewise helps with the pollution. scientific advances atomic number 18 probably the lowly of the Prius and this gets even better with the second generation.The first generation was fairly basics magic spell the second generation was release with more gadgets and extras. The prices of the gas keep raising non-stop. That fact definitely affected the sales of the Prius, particularly in a rules of order reign by Sport Utility Vehicles (SUVs) Macro-environmental f actors Demographics Demographics are the study of human societies in term of size, location, gender or race among other statistics. Based on these factors organizations develop merchandising plans to derriere possible customers. Economics Basically, political economy is the study of how cabaret chooses to use its resources.I believe this factors contributes to the government and other entities to extend incentives towards buying vehicles such as the Prius. instinctive This macro-environmental factor involves the use of natural resources to improver the interest of the customers. To be green is what is merchandising these age. Societies have a great interest and feel very positive near saving the planet. Toyotas merchandise squad has utilized such factor in a very positive way to cause sensation more or less the vehicle. Technological Well, after all, what would society be these days with come out of the closet all the technological advances?New technologies are hitting so ciety constantly. Technology offers the opportunity for enhancement of current products as well as clean ones. Toyota, using technology, do customers aware of upcoming vehicle. Utilizing tools such as the Internet it distributes brochures and all types of information roughly the Prius previous to its release. Political What would a society be without the government and its laws? This force is, with no doubt, connected to the economic one. Toyota, along and other auto makers were able to obtain impose and other incentives for flock who would buy the hybrid vehicles.If other forces didnt cause any interest, this one definitely would. So, now you dope save on gas and backside also save on taxes. Also, in some cases, you were allowed to drive on the HOV lines even if sole(prenominal) one person was driving. Isnt the government a good function? Cultural This force along with demographics would trammel a base for what customers are provoke in. Toyotas strategy hit society in w hat could probably be the outgo time. Gas prices are high and people drive vehicles that are not economical. familiarity is in the need of change and Toyota was fling a solution. 3.Evaluate Toyotas grocerying strategy so far. What has Toyota done well? How might it improve its strategy? In my opinion, and based on the case, Toyota brought a new product with a fairly firm merchandise strategy. The only problem that I find is that the vehicles target range is limited. The first generation of Prius was very simple and basic. It did not offer all those benefits and gadgets that come standard in more vehicles these days. On the other hand, the second generation brought a lot of changes, specifically technological advances. It also included a subroutine more of luxury and better style.This time Toyota, in my opinion, was carrying a more position merchandising strategy pointed to more types of consumers. I think that Toyota is heading into the right committee in regards of its mark eting strategies. Also, the Prius seems to be meliorate greatly in technological advances. non only it running more miles per gallon but it also full of gadgets that make people interested about it. It is no myth that Toyota has leaded the automotive market with several of their vehicles. The whole Prius team including its marketing group is doing a great crinkle when it comes to developing and advertising.4. GMs marketing director for new ventures, Ken Stewart, says if you want to get a lot of hybrids on the road, you put them in vehicles that people are buying now. This seems to summarize the U. S. auto makers show up to hybrids. Would you agree with Mr. Stewart? Why or why not? I believe I would agree with Mr. Stewart. It is a fact that people are buying cars because they like them or need them, and not necessarily because of gas efficiency. Now, if you add the gas efficiency factor it may motivate the consumers. In my opinion, the Prius is one of the ugliest cars that I ha ve ever seen.Would I buy it based on the fact that will save me on gas? I wouldnt buy it, not only its ugly, but also it does not serve to my purposes and tastes. Now, if we were talking about an SUV such as the GM Tahoe, I would probably be interested. Not only serves as an SUV, it also looks good and helps me save gas and to contribute with the environment. The Prius, although very economic on gas, may not be the best car for a family of six. Therefore, having other options that are based on the very(prenominal) concept could be very adept for Toyota, or any automaker out there.